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Thank you for interest in frozen food. We do not deliver nor retail frozen food products. We are the independent voice of frozen food. We do not endorse or recommend brands or retailers but we do discuss the issues surrounding the benefits of the frozen food option. Please refer to our frozen food links page to see a list of retailers.

The frozen foods, frozen meals and frozen ready meals that you are looking from the supermarkets have all been flash frozen and so they retain their goodness. They retain the nutrients, texture and colours. The ingredients in frozen meals and frozen ready meals can be extremely fresh because they are frozen immediately after harvest and this is when they are at their nutritional peak. When foods are frozen at their best they have more nutrients for you to add to your 5-a-DAY! Frozen ready meals can be some of the cheapest quality foods around because none of the ingredients waste so the manufacturers do not charge you for the wastage! With fresh foods this is what happens – we pay a premium to cover the expense of the food that goes off in transport and storage. It has been estimated that up to 30% of the food in the UK is wasted and so we must do all we can to reduce this. Frozen meals and frozen ready meals are have been around for much longer than you might imagine. Indeed the Romans and Ancient Chinese had been freezing their frozen foods in caves filled with snow for thousands of years previously!  

Thank you for your frozen food question. Click here to see where your frozen food comes from.

The New Ice Age Team