The New Ice Age Household Budget Survey

See below how women in the UK feel under pressure to reduce their household budget and find it hard to stay within existing budgets. Women also feel the need to reduce household waste and to serve nutrtitious meals. Outr site is dedicated to showing how frozen food can help with all of these pressures.

The New Ice Age Household Budget Survey *

National

52% of women feel under pressure to reduce household food budget
12% of women are able to stick exactly to their household budget every week
44% of women feel under pressure to cook more nutritional meals for the family
45% of women feel under pressure to produce less waste at home
9% of women find cooking with frozen foods quicker and easier than fresh
81% of women are unaware that frozen foods contain same or greater nutritional value than fresh

London

50% of women feel under pressure to reduce household food budget
12% of women are able to stick exactly to their household budget every week
46% of women feel under pressure to cook more nutritional meals for the family
43% of women feel under pressure to produce less waste at home
7% of women find cooking with frozen foods quicker and easier than fresh
82% of women are unaware that frozen foods contain same or greater nutritional value than fresh

Belfast

37% of women feel under pressure to reduce household food budget [LOWEST IN UK]
8% of women are able to stick exactly to their household budget every week
32% of women feel under pressure to cook more nutritional meals for the family [LOWEST IN UK]
42% of women feel under pressure to produce less waste at home
16% of women find cooking with frozen foods quicker and easier than fresh
84% of women are unaware that frozen foods contain same or greater nutritional value than fresh

Birmingham

57% of women feel under pressure to reduce household food budget
20% of women are able to stick exactly to their household budget every week
42% of women feel under pressure to cook more nutritional meals for the family
41% of women feel under pressure to produce less waste at home
7% of women find cooking with frozen foods quicker and easier than fresh
82% of women are unaware that frozen foods contain same or greater nutritional value than fresh

Brighton

55% of women feel under pressure to reduce household food budget
0% of women are able to stick exactly to their household budget every week [LOWEST IN UK]
46% of women feel under pressure to cook more nutritional meals for the family
39% of women feel under pressure to produce less waste at home [LOWEST IN UK]
3% of women find cooking with frozen foods quicker and easier than fresh [LOWEST IN UK]
79% of women are unaware that frozen foods contain same or greater nutritional value than fresh

Bristol

60% of women feel under pressure to reduce household food budget
6% of women are able to stick exactly to their household budget every week
53% of women feel under pressure to cook more nutritional meals for the family
55% of women feel under pressure to produce less waste at home [HIGHEST IN UK]
6% of women find cooking with frozen foods quicker and easier than fresh
82% of women are unaware that frozen foods contain same or greater nutritional value than fresh

Cardiff

40% of women feel under pressure to reduce household food budget
10% of women are able to stick exactly to their household budget every week
40% of women feel under pressure to cook more nutritional meals for the family
40% of women feel under pressure to produce less waste at home
5% of women find cooking with frozen foods quicker and easier than fresh
73% of women are unaware that frozen foods contain same or greater nutritional value than fresh

Edinburgh

71% of women feel under pressure to reduce household food budget [HIGHEST IN UK]
7% of women are able to stick exactly to their household budget e
6% of women find cooking with frozen foods quicker and easier than fresh
82% of women are unaware that frozen foods contain same or greater nutritional value than fresh

Glasgow

50% of women feel under pressure to reduce household food budget
11% of women are able to stick exactly to their household budget every week
44% of women feel under pressure to cook more nutritional meals for the family
47% of women feel under pressure to produce less waste at home
6% of women find cooking with frozen foods quicker and easier than fresh
78% of women are unaware that frozen foods contain same or greater nutritional value than fresh

Leeds

57% of women feel under pressure to reduce household food budget
13% of women are able to stick exactly to their household budget every week
44% of women feel under pressure to cook more nutritional meals for the family
50% of women feel under pressure to produce less waste at home
13% of women find cooking with frozen foods quicker and easier than fresh
79% of women are unaware that frozen foods contain same or greater nutritional value than fresh

Liverpool

56% of women feel under pressure to reduce household food budget
9% of women are able to stick exactly to their household budget every week
52% of women feel under pressure to cook more nutritional meals for the family
42% of women feel under pressure to produce less waste at home
8% of women find cooking with frozen foods quicker and easier than fresh
83% of women are unaware that frozen foods contain same or greater nutritional value than fresh

Manchester

47% of women feel under pressure to reduce household food budget
9% of women are able to stick exactly to their household budget every week
2% of women feel under pressure to cook more nutritional meals for the family
44% of women feel under pressure to produce less waste at home
11% of women find cooking with frozen foods quicker and easier than fresh
79% of women are unaware that frozen foods contain same or greater nutritional value than fresh

Newcastle

58% of women feel under pressure to reduce household food budget
31% of women are able to stick exactly to their household budget every week [HIGHEST IN UK]
38% of women feel under pressure to cook more nutritional meals for the family
47% of women feel under pressure to produce less waste at home
9% of women find cooking with frozen foods quicker and easier than fresh
82% of women are unaware that frozen foods contain same or greater nutritional value than fresh

Norwich

57% of women feel under pressure to reduce household food budget
11% of women are able to stick exactly to their household budget every week
39% of women feel under pressure to cook more nutritional meals for the family
54% of women feel under pressure to produce less waste at home
13% of women find cooking with frozen foods quicker and easier than fresh
74% of women are unaware that frozen foods contain same or greater nutritional value than fresh [LOWEST IN UK]

Nottingham

57% of women feel under pressure to reduce household food budget
3% of women are able to stick exactly to their household budget every week
35% of women feel under pressure to cook more nutritional meals for the family
50% of women feel under pressure to produce less waste at home
20% of women find cooking with frozen foods quicker and easier than fresh [HIGHEST IN UK]
85% of women are unaware that frozen foods contain same or greater nutritional value than fresh

Plymouth

39% of women feel under pressure to reduce household food budget
18% of women are able to stick exactly to their household budget every week
35% of women feel under pressure to cook more nutritional meals for the family
51% of women feel under pressure to produce less waste at home
12% of women find cooking with frozen foods quicker and easier than fresh
73% of women are unaware that frozen foods contain same or greater nutritional value than fresh [HIGHEST IN UK]

Sheffield

50% of women feel under pressure to reduce household food budget
4% of women are able to stick exactly to their household budget every week
60% of women feel under pressure to cook more nutritional meals for the family [HIGHEST IN UK]
52% of women feel under pressure to produce less waste at home
7% of women find cooking with frozen foods quicker and easier than fresh
91% of women are unaware that frozen foods contain same or greater nutritional value than fresh

Southampton

45% of women feel under pressure to reduce household food budget
14% of women are able to stick exactly to their household budget every week
38% of women feel under pressure to cook more nutritional meals for the family
42% of women feel under pressure to produce less waste at home
16% of women find cooking with frozen foods quicker and easier than fresh
83% of women are unaware that frozen foods contain same or greater nutritional value than fresh

^{*Opinion Matters/ Tickbox.net survey of household budgets. Total sample base: 1145 mothers, conducted: 04.11.08-17.11.08}