The Magnificent Seven of Frozen Food

Retail Awards Highlight the Best of Frozen Food

Mums of Britain can ensure every family meal is a tasty treat with the finest frozen food products and frozen meals and ready meals.

Open to own label and branded products, the British Frozen Food Federation’s (BFFF) Annual Awards recognises the best frozen food products that were introduced to supermarket shelves in 2008. Frozen food and logistics specialists Yearsley Group sponsored the retail awards this year.Competition was fierce with an exceptional number of entries battling it out...

Quality, Taste, Value – Frozen Food has it all

Each frozen ready meal entry was measured on several characteristics including:

Quality of flavour and taste, value for money, preparation instructions and innovation.The 22nd BFFF Annual Awards 2009 were held on 11 June at the Hilton Park Lane, London, whereRetail Category winners were:

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Best New Poultry-Based Product
Aldi Stores Ltd
‘Aldi cook it. taste it. love it.’ 2 Chicken En Croute with Mango, Chilli and Pak Choi

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Best New Fish-Based Product
Iceland Foods Ltd
‘Iceland’ 2 Sea Bass Fillets with Lemon & Parsley Butter

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Best New Vegetable-Based Product
HJ Heinz Company Ltd
‘Aunt Bessie’s’ Roast Mix Best New Meat-Based Product – Asda Stores Ltd
‘Asda Extra Special’ 4 Ultimate Big Eat Burgers

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Best New Pizza, Savouries and Savoury Bread Product
Aldi Stores Ltd
‘Aldi Specially Selected’ Marinated Vegetable Tarte Fin Pizza

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Best New Ice Cream/Ice Cream Dessert Product
R&R Ice Cream UK Ltd
‘Thorntons’ Toffee Temptation Stick

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Best New Dessert/Confectionery Product
HJ Heinz Company Ltd
‘Marks & Spencer’ Bramley Apple & Blackberry Sponge Pudding

The ‘Marks & Spencer’ Bramley Apple & Blackberry Sponge Pudding was also crowned Retail Product of the Year 2009. Also acknowledged was Denuo Foods Ltd’s ‘Del Monte® Frutini’ Pineapple Fruit Sticks which received a Merit Award.

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Frozen Food only gets Better

Brian Young, Director-General of BFFF, says:“The frozen food market has shown accelerating growth for the last eight quarters

as shoppers appreciate the nutritional and financial benefits of frozen. We constantly strive to ensure frozen food products continue to meet and exceed the needs and expectations of consumers, and are thrilled with the quality of this year’s entries.“

So, look out for these frozen meals and ready meals at all your favourite supermarkets becuse a panel of foof lovers have voted them the best frozen meals money can buy! Frozen foods and frozen meals contain ingredients as fresh as the day they are picked because freezing locks in the nutrients. This is why frozen meals can contain high levels of nutrients and vitamins. 

Delicious Frozen Food Recipes 

For suggested family-friendly frozen meal plans and recipes, please visit our delicious recipes from frozen food.

Here we show you some great recipes using frozen food and some great frozen meals you can dress up to pretend they're your own!