Why Buy Frozen Pizza, Pasta and Rice

In blind tastings people prefer frozen pizza to chilled!

Frozen pizza, pasta and rice are convenient and quick to cook. Popular with all ages, pizza and pasta can be used for snacks and starters as well as main courses.

With the long shelf life and variety, you are always guaranteed quality from your freezer - perfect for those last minute meals! Frozen pizzas and frozen pizza bases can be put in the freezer staright from frozen so there can even be no need for defrosting – how's that for the ultimate convenience! And, because they are naturally frozen, frozen pizzas need no artificial preservatives. In fact, frozen pizzas need no preservatives at all!

Frozen Pizza

Its always useful to have a couple of frozen pizzas in the freezer – you never know when your kids might have a surprise visit from one of their friends after school!

• Blind tasting invariably shows that consumers prefer frozen pizza over chilled pizza
• Frozen pizza’s are popular with friends all the family and are always convenient for a back-up meal for any party or even BBQ – after all frozen pizzas for parties can be ready in no time!
• Buy frozen pizza bases and create your own pizza with your children for a fun and easy meal your kids will love. Click here to see kids fun with frozen pizza
• Frozen pizza has a longer shelf life and allows for greater flexibility. You can keep them in your freezer for months but have frozen pizza ready in minutes!
• All frozen pizzas have been flash frozen so you can be assured that the toppings hold all the nutrients and taste as if they had just been harvested. Flash freezing locks in all the goodness within the frozen pizza only to release them when they are defrosted!

So, why not come and see below what we have done with our frozen pizzas? We have decorated them and added lots of fresh ingredients to give them a lift. The kids will love to join in the fun. Ask them to make smiley faces with fresh ingredients on their frozen pizza bases before you put them in the oven and they will love to join in the meal preparation.You stand a better chance of pursuading them to eat as well!

• Click here to try our frozen pizza recipe that can be prepared in 10 minutes
• Click here to design your own pizza – kids fun with frozen pizza
• Click here to see where the ingredients to frozen pizza come from

Frozen Pasta

Frozen pasta can be put to the boil straight from frozen – no need to defrost!

• Has a much greater shelf life than fresh pasta ensuring minimal household waste
• Can be cooked straight from the freezer for a convenient meal without all the fuss
• Is portion controlled so you don’t cook more than you need
• Reduces pasta breakage when added to a mix or a sauce ensuring a high quality meal
• Reduces the risk of microbiological contamination
• Tastes as good as chilled pasta and is better value

Frozen Rice

Frozen rice is precooked and will save you lots of time!

• Involves less handling whereas cooking rice from scratch requires a degree of skill
• Can be a safer alternative to reheating pre-cooked rice
• Is simple to cook and requires little preparation
• Offers consistent quality time after time
• Is available in many different varieties and flavours
• Reduces the cooking time greatly
• Requires less handling and storage between cooking and use – simply open the bag and re-heat
• Takes the guessing out of the cooking e.g. how much water to rice ratio?
• Is available pre-portioned offering perfect portion and cost control

Suzannah Archibald

• Read why Suzannah's wanted to see behind the secenes of frozen food
  
• Check out Suzannah's frozen food discoveries
  

Nick Adams

• See why Nick wanted to go behind the scenes of frozen fish
• Check out Nick's frozen fish discoveries

See the Beauty of Frozen Pizza

Click here to find out more about our very beautiful ice wall containing frozen pizza on London's Southbank – we displayed frozen food for all to see. From frozen pizza to frozen asparagus and from frozen lobster to frozen cips – we showed all how beautiful frozen food can be – families marvelled at the beauty of frozen food. Or click here to see why theNewIceAge came about and why we displayed beautifully frozen food.