Why buy frozen meat and poultry?

Although meat and some poultry improve with age and hanging, freezing meat and poultry offers you many benefits. It allows busy you to manage portions and reduce waste in the kitchen.

• Freezing is a natural process, which does not require the use of preservatives.
• The majority of frozen meat and poultry is quick frozen to maintain freshness, tenderness and flavour.
• Many meat and poultry products are pre-prepared, and frozen which allow your kitchen to run hassle free!
• Most frozen meat and poultry can be cooked from frozen which reduces waste and is convenient!
• Frozen meat and poultry has a hugely extended shelf life.
• Ensuring healthy meals, freezing stops the growth of harmful microbes and pathogens, which cause food poisoning.
• The majority of frozen meat and poultry is individually quick frozen which means reduced waste because you can use as much or as little as you want - especially true for diced and minced products.
• Frozen meat gives you seasonal quality all year round - for example, during certain periods of the year, frozen New Zealand lamb may be preferred to fresh lamb reared in the UK. Frozen game can be purchased all year round, something very difficult to achieve with fresh.
• Frozen pre-prepared meat and poultry products offer more consistent quality every time.
• Using frozen meats give you and your family a complete meal and menu flexibility.
• Some pre-prepared frozen products are better than fresh as freezing and cooking from frozen ensures the integrity of the product - for example, frozen Chicken Kiev encourages the filling to remain within the product.

Choose the right cut

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Our poll reveals how 71% of consumers choose frozen Turkey!