Why buy frozen fruit and vegetables?

Freezing offers year round availability of fruit and vegetables

Frozen fruit and veg is picked and frozen at its quality peak – It's a natural process that doesn't need preservatives and makes the 'exotic' available everyday!

Frozen Fruit and Vegetables

Here are some of facts about the benefits of freezing

These days, 20,000 kgs of peas can be frozen in just one hour and factories can work around the clock for the 6-8 weeks of the harvest period. Frozen peas are Britain's favourite frozen vegetable!
Frozen vegetables maintain higher levels of vitamins than many vegetables sold as 'fresh'. See chart below...
Fast, convenient and available all year, frozen vegetables can be steamed, stir-fried, or microwaved to be ready in minutes.
Frozen fruit and frozen vegetables are a great way to get your '5 A DAY'. Smoothies are an excellent way of using frozen fruit. Try our frozen fruit smoothie below...

Try our delicious fruit smoothie

Frozen fruits, blueberries, avocado, algae, spinach, ginger and a splash of lime

Our nutritionist gives you a smoothie that puts the H in healthy!
Click here for your frozen fruit smoothie recipe

Fresh fruit and vegetables are harvested, transported, sorted and then transported again to their point of sale. Sometimes it can be up to 14 days old before it reaches your shop – valuable nutrients are lost! Spinach loses 77% of its Vitamin C in just 2 days. See chart below...
Freezing enables you to choose from the pick of fruit and vegetables all around the world with that 'just picked' taste experience in season or out of season. Frozen vegetables are always in season!
Frozen fruit and frozen vegetables require no preparation, and you can use as much or as little as you want which results in no waste because the unused can be refrozen
Freezing fruit and frozen vegetables locks in vitamins at the point of harvest (see our independent Field Operative's report on vegetable harvesting for frozen foods and see her go behind the scenes of frozen food). So no preservatives are needed! See the chart below to see how many more vitamins are saved when freezing fruit and veg...

Frozen veg can be fresher than 'fresh' veg

Frozen foods can contain more Vitamins

See below for info on how much Vitamin C is lost when 'fresh' vegetables sit around on shop shelves and in your fridge. 'Fresh' Spinach loses 77% of its Vitamin C after just two days! And, bear in mind that you would be very lucky to be buying spinach from a shop only two days from picking.

Quantity of Vitamin C	(mg/100g)^*
Freshly picked peas	22.1
Fresh peas (after 2 days)	14.1
Frozen peas	20.2
Freshly picked spinach	17.0
Fresh spinach (after 2 days)	4.1
Frozen spinach	14.0
Freshly picked french beans	16.4
Fresh french beans (after 2 days)	7.9
Frozen french beans	14.3

^*Source: Deutsches Tiefkuhlinstitut

Come With Us Behind The Scenes

See our Field Operative go behind the scenes of frozen fruit and frozen vegetables

Meet our independent Field Operative and share her discoveries of frozen food production. Suzannah discovers how frozen vegetables are harvested – from field to transport to factory to shop. Watch her videos, see her pictures and read her field diaries.