Posh Nosh – that's Frozen Food

Frozen food is eaten by the richest nations

The richer the nation – the more people choose frozen food!

The amount of frozen food eaten by people depends on how developed their country is. And, as the foods preserved by freezing are usually those that perish quickly, so they also have the highest price. As Britain has become a wealthier nation, our demand for high quality previously unobtainable food has increased. And so this is how frozen food becomes more popular with richer nations – and this is why frozen food is on the up!

Quality Frozen Meals for all

Frozen fish is a really good example of how frozen foods have made quality food available to everyone!

Fish perishes quickly and so, as a result, can cost more than some meats. The arrival of frozen fish however is a good example of posh nosh made available to all – however far from the sea you live! So now, thanks to frozen food, fish is available fresh frozen throughout all the shops.

Busy People Choose Frozen Meals

Busy familes and working Mums choose frozen to save time

Another major change over recent years, and one linked to becoming a more richer nation, has been the increase in busy working families and the reduction in family sizes – and also Mums now work more than ever before. So, as a result of our busier lives, we all spend less time preparing food and frozen meals can help to save us time. Frozen foods were discovered most recently by Clarence Birdseye whilst exploring the Arctic and accidentally encountering ancient Inuit food preservation techniques. In fact, the ancient Chinese and Romans also had frozen their food in ice caves in order to naturally preserve it too. But Clarence Birdseye, seeing how this method naturally locked in all the nutrients and vitamins saw an opportunity to commercially store food. He spent the next 20 years perfecting frozen food and frozen meals.

Fresh frozen quality; often 

Frozen foods allow us to eat quality foods more often

The quest for convenience in the 1950s placed frozen food directly on the map and people began to appreciate foods that they had not been available previously. Click here to see the history of frozen food and frozen meals. Frozen foods allowed people to enjoy fresh fish every day and not just on a Friday. Frozen food allowed people to eat roast chicken every Sunday lunch and not just over important holidays like Easter. And, now that celebrity chefs seem to be ever promoting the importance of fresh ingredients, people are recognising that frozen food naturally locks in the freshness better than any other form of preservation.

Frozen fresh

You may have heard the term 'Field Fresh' or 'Fresh Frozen'?

Frozen foods can be fresher than fresh: Vegetables are frozen at harvest and so the nutrients are all locked in until the day they are defrosted and fish is frozen soon after catch ensuring that the vitamins are sealed inside until it reaches your plate.When the freshness is locked in it can not escapeuntil it is defrosted!

Buying Frozen 

Afordable Posh Nosh!

So, the next time you find yourself in the frozen food isle, take a look at all the frozen fresh foods and award winning frozen meals. It’s fresh, its affordable, its nutritious – frozen food is posh nosh!