Nick Adams, Field Operative

Nick contacted us because he wanted to go behind the scenes of frozen food – to see how our food really reaches the shop shelves. So we armed him with a camera and put him in touch with Grimsby Fish Market and Five Star Fish so he could discover the processes of delivering fish to our shops – and eventually our plates.

What made you want to be a field operative for thenewiceage.com?

I wanted the opportunity to explore the British food industry: who are involved in creating frozen food products and what stages of the process there are.

What were you hoping to find out?

I was curious as to where our food was originally from, and the conditions and processes involved with what's required to make into a genuine marketable commodity.

Anything else you'd like to add?

As someone who is very passionate about their food, I've never really stopped and considered just how many people are involved for it to reach me in a delicious edible state!

What were your preconceptions of frozen foods?

The freezing process has always made me a little skeptical to be honest. For me, frozen foods always seemed like a substitute for their freshly prepared counterparts. With our fast paced modern lifestyles it can seem like we are leaning towards convenience foods more than ever.

Why did you think this excursion was relative to you?

I felt it was very important for me to allow people to convince me that frozen foods really are so much more than a quick fix or shortcut around genuine traditional fresh food preparation.

What have you learnt about frozen food from your day out?

If it's a question of how fresh food is, the frozen option is actually a lot more sustainable and there are very efficient methods of freezing food so all of the quality and nutrients are locked in. I've also learned that for someone who loves food as much as I do, during a taste test I really couldn't tell the difference in taste between frozen and fresh food!

Check out Nick's frozen fish discoveries

Meet our Field Operatives

Here is where you can meet our Field Operatives and see where the contents of your frozen ready meals come from. Find out more about their site visits through watching their videos, viewing their pictures and reading their field diaries on frozen food.

Suzannah Archibald

• See why Suzannah's wanted to see whats inside our ready meals
• Check out Suzannah's frozen food ready meal discoveries