An Icy Display

TheNewIceAge.com was given a suitably cool launch at London’s Southbank Centre on Wednesday 10th December.

Ice Wall Southbank Centre

To mark the occasion, a giant ICE WALL was erected outside the Royal Festival Hall, which encompassed an array of fruit, vegetables and seafood magnificently suspended in ice. This artistic display showcased the freshness and high quality of frozen foods.

At five meters wide and two meters high, the ICE WALL, unsurprisingly, proved to be a real crowd puller amongst the many day-trippers and office workers milling around along the Southbank.

Taking over three weeks to construct, the ICE WALL consisted of thirty individual blocks of ice.

According to Brian Young, Director-General of the BFFF “The purpose of the ICE WALL was to strip away the packaging and showcase the freshness of this essential food item. It was frozen food ‘naked’ and on display for everyone to see. This exhibit proved that frozen is one of the freshest and most natural forms of food you can buy."

The New Ice Age ICE WALL was created by ICE BOX, the UK’s leading ice sculpture, ice design and ice art specialist.

Check out our video and images documenting the construction of the New Ice Age ICE WALL.

• Images
• Videos