We take you behind the scenes

All about frozen food... what's really in it and where it comes from

It's often fresher, better quality and more nutritious than 'fresh' food which can take a week to reach shop shelves!

In our frozen food survey 90% of consumers said it was important to know where our food comes from. So that's why we show you the 'fresh-to-frozen' process from beginning to end – and here our independent Field Operatives inform you about what really goes on behind the scenes of freezing these foods.

Watch our Field Operatives at work

Our Field Operatives document what's inside our foods

See exactly where your food comes from by watching their videos, or by reading about their food discoveries. See below what Suzannah, Tom and Nick have discovered on their visits around the country or click here for our discussion on fresh food Vs frozen – you may be surprised at what you find out!

Meet our Field Operatives

Find out more about their site visits

Watch videos, view pictures and read Field Diaries on growing, harvesting and freezing food.

Suzannah Archibald

See why Suzannah's wants to see behind the secenes of freezing
Check out Suzannah's food discoveries

Nick Adams

See why Nick wants to go behind the scenes of frozen fish
Check out Nick's frozen fish discoveries

Tom Scott

See why Tom wants to go behind the scenes of frozen Duck
Check out Nick's frozen Duck discoveries

Are you our next Field Operative?

Publish your discoveries on this site!

Our Field Operatives are members of the public who freely volunteer their time to report on the fresh-to-frozen process. From farmers in Lincolnshire to fishermen in Grimsby, our Field Operatives go behind the scenes and pass on their discoveries to you via theNewIceAge.com.

If you are interested in knowing where your frozen food comes from, you could sign up to become one too. Apply to be a Field Operative or click to share your food discoveries online!

Latest News from Behind the Scenes of Freezing

On Board: Fishing with Dave Hurford

Join us on board Dave Hurford's boat The Constant Friend catching Sardines, Sprats and Herring off the South Devon coast. Dave has fished off Brixham for many years and tells us all about catching the fish we see in our shops.

Behind the Scenes: at the Factory

Join us behind the scenes at Pinguin foods in Lincolnshire. Our Field Operative Suzannah finds out about how our frozen foods are made.

Behind the Scenes: at the Factory

Join us behind the scenes of Cherry Valley. Our Field Operative Tom finds out about how our frozen ducks are processed .

Try one of our recipes using frozen, here's one of our favourites...

Brussels Sprouts Bubble and Squeak

theNewIceAge kitchen has got the perfect way to re-use left-over sprouts – Bubble and Squeak with a healthy salad on the side. Click here for full bubble and squeak recipe. Click here to see how frozen vegetables can be great for vegetarians.

Crispy Duck from Frozen

theNewIceAge kitchen shows you how to cook beautifully succulent Duck. Or click here for great ideas on how to incorporate frozen food into your families everyday cooking.

Nobody thought frozen food could be so beautiful

Beautifully displayed for all to see

Click here to find out more about our very beautiful ice wall containing food on London's Southbank – we displayed frozen food for all to see.

From pizza to lobster and from asparagus tochips – families marvelled at the beauty of freezing food. Or click here to see why theNewIceAge came about and why we displayed beautifully frozen food.

Tis the Season to Eat Frozen

Frozen foods are in season every day of the year

Exotic seasonal foods are available every day with frozen foods! So, if you want that exotic fruit smoothie in January without it being flown in from the tropics (which is not envirnmentally friendly at all) – frozen foods are always in season.

'Love Frozen' Recipe Mark

Assuring you that we came, we saw and we tasted!

Our Frozen Food Recipe Quality Stamp assures you that a panel of 5 food lovers have all tested and tasted the recipes from frozen on this site. Click here to see our recipe ideas from frozen – you'll love them!

How Revealing!

Our polls show just how popular frozen food is

How 71% of consumers choose frozen Turkey
90% of consumers think its important to know where your food comes from
82% of consumers think that frozen food will help save them money.

Ready in 10!

Our 'Ready in 10' meals show tips on time saving!

These meal ideas can be prepared in 10 minutes or less and are perfect for the busy Mum. Click here to see our pizza meal idea from frozen that's ready in 10 minutes.

Thanks to Clarence Birdseye!

See how the unknown Arctic Surveyor mastered freezing!

See how Clarence Birdseye discovers the art of freezing frozen fish
Indeed, we can thank Clarence Birdseye for just about all we know about how to freeze, store and defrost frozen food

Healthy Pregnancy

Nutritious food for Mum and Baby

Boost your Nutritional intake with frozen foods – ensure that you get all the vital nutrients, minerals and vitamins you need!

Saving Money

Our Mum's Household Budget Survey revealed...

We surveyed the nation to find out how important it was to save money on the household budget – the results were surprising. Although the majority of people felt that they were overspending not many new that they could save money with frozen food.

52% of women feel under pressure to reduce household food budget
12% of women are able to stick exactly to their household budget every week
44% of women feel under pressure to cook more nutritional meals for the family
45% of women feel under pressure to produce less waste at home
9% of women find cooking with frozen foods quicker and easier than fresh
81% are unaware that frozen foods contain same or greater nutritional value than fresh.

Defrosting your food

Don't have a meltdown – defrost safely!

Now that you've seen where frozen food comes from...

You might want to see what you can do with it!

Look after your food – Spring clean your freezer!
See how to safely store your food – avoiding that freezer burn
Click here for storage times of frozen food – make your shop last longer
Plan your kids' next party using frozen – the coolest treat indeed
Get 5 a Day! Kids Eat Healthy with frozen
Getting your 5 a Day needn't break the bank with healthy frozen vegetables
Frozen foods Vs chilled foods – How fresh is fresh and how cool is frozen
See how to buy and store frozen fish – get the best of the catch!
Frozen's seal of approval: frozen food gets the thumbs up (from the United Nations no less!)
Why we should buy frozen to help the environment
My favourite frozen fish – just about all you need to know!
Save money in the recession with frozen without compromising quality
Food Scientists claim frozen food nutrition is better for schools dinners
Frozen foods most delicious – The Magnificent 7
50% of consumers confirm they would buy more fruit and veg if it was cheaper
Its not all bad news: Frozen food sales increase during recession
Posh Nosh those frozen ready meals – Eaten only by those who can afford them!
Eco-scientists confirm that, to help save the environment, we need to eat frozen food!
Saving money in the recession: 'waste busting with frozen'

And, if all that doesn't inform you – Ask us a question about frozen – we'll answer swiftly! Or, feel free to comment at the bottom of this page.

Who makes and sells our frozen foods?

Visit our links page to see who's behind it all...

And now that you've seen where your frozen food comes from see who manfactures and sells frozen food in the UK

Keep healthy

Our three food experts give you top food tips to stay healthy whilst saving time and money

Our Chef, our Home Finance expert and our Nutrition expert have all written helpful articles from home finance to food health and from food convenience to time saving. From beating the credit cruch with frozen to improving your diet and saving money – these articles are designed to help you save time and money with frozen.

Our Home Finance Expert
Reduce your household bills with our Financial Advisor and Home Economist Cesserina Holm Cander's helpful tips:

Our Nutritionist
Improve your nutritional and vitamin intake with our Food Nutritionist Yvonne Bishop Weston. She's here to help you feed you and your family with healthy food:

Our New Ice Age Kitchen
Get your cooking and recipe advice from the NewIceAge Kitchen: