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Thank you for your question. We do not deliver nor retail frozen food products. We are the independent voice of frozen food. We do not endorse or recommend brands or retailers but we do discuss the issues surrounding the benefits of the frozen food option.  To see our Field Operatives go behind the scenes of frozen food click here. Please refer to our frozen food links page to see a list of retailers.


Frozen foods, frozen meals and frozen ready meals from the supermarkets have all been flash frozen and so they retain the goodness. They retain the nutrients, texture and colours well. The ingredients in frozen meals and frozen ready meals can be extremely fresh because they are frozen at the point of harvest. When foods are frozen at their best they have more nutrients to keep. Frozen ready meals can be some of the cheapest quality foods around because none of the ingredients spoil so the manufacturers do not need to charge you for the wastage! With fresh foods we all pay a premium to cover the expense of the food that goes off in transport and storage. It has been estimated that up to 30% of our food is wasted in the UK so we must do all we can to reduce this. Frozen meals and frozen ready meals are have been around for much longer than you might imagine. Indeed the Romans and Ancient Chinese had been freezing their frozen foods in caves filled with snow for thousands of years previously! 


Thank you for your frozen food question. Click here to see where your frozen food comes from.

The New Ice Age Team

Page last updated at 15:17 America/New_York, Wednesday, 07 April 2010