Consumers buy frozen

And take a cold headed approach to food shopping

Growing numbers of britons are proving that a smart approach is needed for the recession.

Frozen food sales are growing in the recession because buying frozen foods saves money. Information from TNS Worldpanel shows that more and more consumers are buying frozen foods - the retail frozen food market is now worth £4.8 billion, with the market showing a 5.8% year on year growth*. Financial expert and busy mum, Cesarina Holm-Kander explains why: “According to research 53% of women are feeling the pressure to reduce household food budgets**, and more and more are turning to frozen foods to achieve this. Planning meals in advance is the best way to manage spending – and using frozen food can be the easiest way to do this without compromising on taste, nutrition and convenience.

Less Wastage with Frozen Food 

Because it dosen't go off in your freezer

There are initial savings with frozen foods. For instance frozen fish and seafood can be up to 25% cheaper than fresh due to the limited amount of wastage experienced in the transportation process. As a result of its extended shelf life, frozen is sold at fixed prices often protecting it against a market that is sometimes volatile. In the home, frozen has additional cost saving benefits - wastage is limited as you only use what is needed at any one time without fear of the remaining food going bad. The rest of your unused frozen food can go back in the freezer for another day”

We're Here to help

So why not join the discussion?

The British Frozen Food Federation (BFFF) has responded to the growing demand for frozen foods with the launch of this site theNewIceAge.com - which is designed to give mums practical budgeting advice and information on the nutritional benefits of frozen food and time saving benefits of frozen foods with our frozen food recipes.

 

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^{* Retail Frozen Food Statistics Year on Year to 30 November 2008. Source: TNS Worldpanel  
** Opinion Matters/ Tickbox.net survey of household budgets. Total sample base: 1145 mothers, conducted:
04.11.08-17.11.08}

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Additional stats include:

• 52% of women in the UK feel under pressure to reduce household food budget
• 44% of women in the UK feel under pressure to cook more nutritional meals for the family
• 45% of women in the UK feel under pressure to produce less waste at home
• 81% of women in the UK are unaware that frozen foods contain same or greater nutritional value than fresh